Explore our Digital Transformation services.

Driving better customer experiences in any channel or business process.

Every day the world shifts more towards new digital media and interactive experiences. With rapidly-evolving technologies, changing consumer preferences and oftentimes competing channels, many organizations struggle with how to transform internally to meet the challenges of this new, always connected digital world. We can help.

  • Digital Technology Enablement & Integration

    Includes the technology from ROCKG’s social, mobile analytics and cloud technology stack (SMAC) plus the technical support to make a digital strategy successful. The integration of digital technologies with an existing technology infrastructure is included as well.

  • Digital Marketing Strategy

    We analyze your ecosystem to create a “customer 360” strategy, including the development of a marketing playbook for serving a range of consumer types (both B2B and B2C) across both digital and offline channels.

  • Digital Content Strategy

    Our content strategy focuses on aggregation, storage and distribution to digitize, acquire, optimize and re‑use digital assets and provide a seamless interactive experience across channels.

  • Digital Strategy & Innovation

    We help you develop a digital business strategy aligned to business objectives, leveraging digital capabilities and market advantages to produce sustainable competitive advantage. We specialize in helping clients create successful new business models when facing existential threats.

Results you can measure.


Cost savings from a complete customer experience redesign for a global retailer


Reduction in year-over-year contact minutes for a consumer manufacturer


Improvement in customer satisfaction ratings for a large provider

Digital Transformation Services for Retail Stores

Current State Assessment
The digital transformation consultant conducts an assessment of the retail store’s current digital capabilities, including their online presence, in-store technology, customer data collection, and overall digital maturity. They identify strengths, weaknesses, and areas for improvement.

Define Digital Objectives
Working closely with the retail store’s stakeholders, the consultant helps define clear digital objectives that align with the store’s business goals. This could include expanding online sales, improving customer engagement through digital channels, or integrating online and offline experiences.

Customer Journey Mapping
The consultant maps out the customer journey from initial awareness to post-purchase engagement. This involves identifying various touch points where digital technologies can be utilized to enhance the customer experience. It includes online browsing, product research, purchase process, delivery options, and after-sales support.

Technology Evaluation and Selection
Based on the defined objectives and customer journey mapping, the consultant evaluates and selects appropriate digital technologies to support the retail store’s transformation. This may involve selecting an e-commerce platform, point-of-sale (POS) systems, customer relationship management (CRM) software, inventory management systems, and other relevant tools.

Omnichannel Strategy
The consultant helps the retail store develop an omnichannel strategy that seamlessly integrates online and offline channels. This includes aligning the customer experience across all touchpoints, such as a consistent brand presence, synchronized inventory systems, and unified customer profiles for personalized interactions.

E-commerce Implementation
If the retail store aims to establish or enhance its online presence, the consultant supports the implementation of an e-commerce platform. This involves website development, product catalog setup, secure payment integration, and user-friendly navigation. Additionally, the consultant may assist in optimizing the online shopping experience to drive conversions and customer satisfaction.

Data Analytics and Personalization
The consultant assists in implementing data analytics capabilities to collect and analyze customer data. This allows the retail store to gain insights into customer behavior, preferences, and buying patterns. With this information, personalized marketing campaigns, product recommendations, and targeted promotions can be developed to enhance customer engagement and drive sales.

Employee Training and Change Management
During the digital transformation process, the consultant provides employee training and change management support to ensure a smooth transition. This includes training staff on using new digital tools and processes, educating them about the benefits of digital transformation, and addressing any concerns or resistance to change.

Continuous Improvement and Innovation
The consultant helps the retail store establish mechanisms for continuous improvement and innovation. This involves monitoring key performance indicators (KPIs), gathering customer feedback, and regularly evaluating and optimizing digital initiatives. Additionally, the consultant keeps the store updated on emerging technologies and industry trends, providing recommendations for future enhancements.

Web Design

We implemented the process and key steps of digital transformation services for Malarmart, a small retail store.

Our digital transformation services for a retail store – MalarMart involve integrating digital technologies and optimizing the customer experience across online channel.

We have developed the MalarMart website in two languages, Tamil and English.

By leveraging technology, data, and personalized interactions, the retail store can improve customer engagement, increase sales, and remain competitive in the digital retail landscape.

  • 1. Iterate Design

    We always start with people. Business is driven by human behavior. And we take a human-centered design approach to drive business results. Through observation, learning, and immersive research we are able to roadmap solutions that work for our clients and their customers.

  • 2. Validate Develop

    This is where we bring the design vision to life—uncovering and alleviating stumbling blocks that could interfere with successful implementation. Our 360-degree focus on customers and tech-agnostic approach allow us to develop flexible solutions that scale with business needs.

  • 3. Optimize Deliver

    Our operation model and expertise in technology allow us to implement best practices and meet clients’ needs practically everywhere. From implementation to analysis, we go beyond solution launch to seek out continuous improvement for our clients—and ourselves.

I like working at ROCKG because I get to sell the best software in the industry and I work with best / brightest / most fun team of people I’ve ever worked with.

Adam Epstein

Adam Epstein

CEO / Director - American National University

We selected ROCKG because they understand operating requirements in the healthcare sector. They bring a winning combination of experience and commitment to excellence.

Mrs. Sherena

Mrs. Sherena

Corporate communications Executive

We has been working with ROCKG for 12 months and in that time they have demonstrated an unwavering desire and capability to deliver.

Mike Guardalabene

Mike Guardalabene

Group CEO - Celebi Aviation Holding

To enable continuous operations and link communications, ROCKG selects the finest practices.

Do you want to apply digital transfomations in your company?

Please send us your enquiry to us, we will get back to you soon